CRM (Customer Relationship Management) defines a business strategy focused on customers. Its purpose is to gather as much information about your customers as possible in order to build long term relationships and increase satisfaction levels. This strategy is part of Relationship Marketing, which also focuses on the study of prospects and the different ways to create close bonds with them. The main idea is to focus on the customer in order know him better, increase the value of your offer and achieve successful results. Nowadays, being customer-oriented is essential to increase your competitive advantage.

INES software helps you incorporate this strategy into your business in a fast and efficient way. INES solutions cover all business processes from customer care to commercial management, guaranteeing both productivity increase and data protection.

Thanks to the Internet, you can access your data from any place, anywhere. INES also offers On demand solutions, which reduce implementation costs and extended implementation time frames of your CRM: it only takes 30 days to experience the advantages of this powerful tool and the support given by our team of professionals.

A New Tendency: CRM On Demand

Traditional CRM - which implies high implementation and infrastructure costs - is being replaced by a new concept: the CRM On Demand, also known as SaaS CRM (Software as a Service) or Cloud CRM. This new means offers universal access using any internet connection thus dramatically reducing implementation costs. Thanks to INES On Demand, you will only pay for the services you need.

Advantages of a CRM On Demand

• Internet CRM: the On Demand version increases productivity as it enables you to access your data anywhere, anytime. Time and place limits disappear.
• It doesn´t require any existing infrastructure: little or no investment in hardware and software. All you need is your current browser.
• Automatic updates: there is no need to hire extra IT staff to perform updates; this will be done automatically.
• Quick implementation: quick implementation = quick return on investment.
• Data safety and protection: INES has a datacenter in SWITZERLAND and FRANCE, hosted by EQUINIX, a hosting world leader. You will benefit from excellent data safety, hosting and protection conditions with no additional costs. Companies such as VODAFONE/SFR, Black&Decker and Berlitz entrust their data to EQUINIX.
• Modular solution: You will only spend money on what you really need. Equip your team with an adapted solution: no need to implement the same solution for everyone and over-consume. INES helps your company reduce costs.
• Pay-as-you-go: With our monthly installments per user you won't have to re-invest - particularly in periods of high activity.

What is "Cloud Computing" and how does it relate to CRM?

Cloud Computing is a term that has revolutionized the way in which companies manage and store their data. It is a hosted solution that stores data in servers and is offered to customers as an On Demand solution.

CRM solutions are cloud-based hosted and allow customers to reduce acquisition costs, implementation and maintenance. It is not necessary to invest in additional software or on hardware. With a simple internet connection, you will have access to all your data. One of the advantages of Cloud Computing over a license is that you only pay for the services you are actually using.

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